Stop wanting to be a billion dollar business!

“Maybe we should move away from this idea of billion dollar evaluations. The number of startups that haven’t become billion dollar businesses but make unbelievable returns for their shareholders is enormous”.

“York Zucchi, a maverick Swiss born entrepreneur…”

Hyperbole aside, my view is that not focusing on becoming the next facebook takes a lot of pressure of the entrepreneurial cooking pot. Much more important is for us entrepreneurs on building a cashflow positive business that doesn’t rely on finding 1 million users etc. Build a business one good client at the time. You will have a better quality of life and the clients will love you more for looking after them properly and treating them as more than just another client.


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